TREAD EVENTS / THE 2026–27 EVENT SERIES

THE BIGGEST
CONVERSATIONS
DON’T HAPPEN
IN BOARDROOMS.

They happen here. Four distinctive experiences bringing real estate leaders together to challenge how the industry thinks, markets and sells.

EXPLORE THE EVENT CALENDAR ↓
THE ROOMS THAT MOVE REAL ESTATEReal people.
Real perspectives.
Real change.

Discover the next conversation below.

01 / WHAT'S COMING

The event calendar.

Dates and venues are subject to final confirmation. Registration is currently an expression of interest.

Coming Soon

Experts

Mayank Agarwal
EDSTATE

Mayank Agarwal

Founder & CEO, Edstate
Vishal Bhargava
BHK VOICE

Vishal Bhargava

Founder, BHK Voice
Govind Rai
INSOMNIACS / TREAD

Govind Rai

Co-Founder & CEO, Insomniacs / TREAD
02 / FOUR DISTINCT EXPERIENCES

Not panels.
Perspectives that move markets.

Understand the market. Learn what works. Put it into action. Amplify what matters.

01 / THE BIG PICTURE
BHK VOICE PRESENTS UNRAVEL POWERED BY TREAD

UNRAVEL.

What will our cities—and their buyers—look like in 2035?

More than a real estate conference. A live exploration of the forces reshaping cities: infrastructure, developers, brokers, sales, marketing and the evolving homebuyer. Big questions, opposing perspectives and unexpected scenarios.

THE EXPERIENCE
Vishal's opening keynote → Developer leaders' panel → Govind's marketing, sales & broker conversation → Live buyer-persona challenge → The one thing we'll take forward
02 / THE ATTENTION GAME
PRESENTED BY EDSTATE POWERED BY TREAD

THE MARKETING
PLAYBOOK.

Why does one project command attention while another buys it?

A working room for real estate marketing leaders. Decode positioning, catchments, buyer psychology, content and distribution—then challenge what really drives enquiries and conversion.

THE EXPERIENCE
Mayank's marketing framework (40 min) → Govind's AI layer (25–30 min) → Marketing heads' panel (35 min) → Live teardown of 10 real estate content pieces (30 min)
03 / THE CONVERSION GAME
PRESENTED BY EDSTATE POWERED BY TREAD

THE SALES
PLAYBOOK.

A lead is not a sale. So what really changes the outcome?

For sales leaders, brokers and developers who want to understand the last mile: buyer objections, project comparisons, closing narratives, AI and the content that actually moves customers to a decision.

THE EXPERIENCE
Mayank's sales framework (40–45 min) → Govind's AI layer (25–30 min) → Sales-head and broker project panel (35 min) → Live review of 10 sales-driving content pieces (30 min)
04 / THE CITY PLAYBOOK
PRESENTED BY BHK VOICE & EDSTATE POWERED BY TREAD

THE
PLAYBOOK.

One city. Its market. Its buyer. Its playbook.

The combined city edition: understand the market through developers, turn those insights into marketing and sales decisions, and see how AI changes execution. Designed to travel market by market.

THE EXPERIENCE / APPROX. 150 MINUTES
Opening (5 min) → Vishal's developer panel (35 min) → Mayank's marketing & commercial panel (35 min) → Govind's AI session (30 min) → Joint buyer-request activity (40 min) → Close (5 min)
THE CONNECTING IDEA
UNDERSTAND → ACT → AMPLIFY

BHK Voice brings the market into focus. Edstate makes it actionable. TREAD powers the reach and distribution.

03 / YOUR NEXT MOVE

Be in the
right room.

Attend. Speak. Partner. Help move the industry forward.

Start a conversation ↗